Recently, Amazon Global store released a data: During Amazon Prime Day in 2019, the category of kitchen supplies was once again on the hot list. When the sellers saw this news, they did not show any surprise, but a light sentence: "Why can kitchen supplies become a hot category?" Because people all over the world are foodies."
There is a huge market potential for kitchen products
The US kitchenware market will reach $250 billion in 2023 and continue to grow from 2018 to 2023. The European market will grow to $232 billion by 2022. The Japanese market is expected to grow to $31 billion by 2020, with smart home appliances of particular interest.
At the same time, according to the industry ranking and comparative data of Amazon's five sites in the United States, the United Kingdom, Germany, France and India officially released by Sorftime on June 30, the "kitchen supplies" category is one of the most demanding industries for Amazon's major sites.
Kitchen supplies potential selection, distribution of the United States, Europe and Japan three sites
Because the cooking habits of the United States, Europe and Japan are less lampblack, and most families are open kitchens, the three sites have a lot in common on kitchenware.
1. Hot drink equipment
European countries and Japan are big consumers of coffee and tea, especially all kinds of coffee machines, such as capsule coffee machines, electric kettles, etc., are growing rapidly, but Chinese sellers account for a relatively small category.
2. Food processor
Western cuisine is very particular about sauce seasoning, from the main course to the dessert cooking will be extremely frequent use of juicer and blender, these two objects can be said to be necessary for the Western table.
3. Other kitchen cooking tools
For some small kitchens, large ovens take up a lot of space and are not easy to clean. Therefore, mini ovens are extremely popular in small families such as Europe and Japan.
North America station, Europe station, Japan station around the top cargo recommendation
1. United States
Because most Americans are large families and like to party, tableware and cups are purchased in groups, especially glassware, tableware, and food storage containers represented by various glasses. Also due to the large amount of food purchased each time, kitchen storage and various types of storage supplies are more common.
2. Canada
Wifi-connected kitchen appliances have become popular in the United States and Canada in recent years, including smart refrigerators that display recipes and can order takeout, air fryers, and Amazon's instant pot, which has been a big seller for years, are doing well on the Canadian site.
Kitchen gadgets are also very popular in Canada, such as wine tasting bar utensils, event party supplies, and various tableware. Popular consumer search keywords: kitchen gadgets, Bar & Wine Tools, Event & Party Supplies Dinner & Specialty Plates.
3. Mexico
Here are the top selling items in the Mexican kitchen category:
Small appliances: slow cooks, rice stewers, air fryers, blenders, juicers and food shredders
Gadgets: Cooking tool kit, baking utensils, kitchen gadgets, peeler, egg (apple) slicer
Storage and organizing equipment: food storage boxes, take-out disposable lunch boxes, small cabinets, drawer organizing boxes.
Popular consumer search keywords: Slow Cooker, Food Processor, Food Storage, Cheese grater.
European station
Europe pays great attention to the kitchen and living room cleaning, in addition to the ground cleaning configuration of dust collectors, sweeper, European families especially pay attention to air cleaning and air temperature and dry and wet degree, so there will be all kinds of humidifiers, dehumidifiers, heaters, sweeping robots and other air fresh and clean small appliances. Since many families like fried foods, deep fryers are also common.
Japan station
When it comes to the Japanese kitchen, it must be the rice cooker, it should be noted that due to the characteristics of personal image, women's shavers, skin care, toothbrush care, etc. (also included in the kitchen supplies category) are also very popular in Japan, which is also an opportunity to enter the Japanese kitchen market. In addition, Japan tends to buy vertical fans, which occupy a small area and can promote air circulation.
Consumers of the three sites in the United States, Europe and Japan are not stingy to spend money on transforming their lives, and will buy more smart appliances and kitchenware. From this point of view, the kitchen supplies market will continue to maintain the development trend, is definitely worth continuing to develop the category!
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