17 consecutive months of positive export growth! China Electric global "circle of fans"

Beijing, Aug. 7 (Xinhua Question: Exports for 17 consecutive months of positive growth! China Electric global "circle of fans"

Xinhua News Agency reporter Zou Duowei, Tang Shining

This summer, in the Paris Olympic Games, Abison outdoor LED large screen reduced energy consumption by about 20% than the traditional screen, and the Hisense VAR display in the European Cup helped the referee make accurate decisions...

From white goods such as refrigerators and air conditioners to smart "small artifacts", Chinese home appliances have strided overseas and become "fans" around the world.

According to the latest data released by the General Administration of Customs on August 7, the export performance of home appliances is impressive: in the first seven months of this year, the cumulative export of home appliances, including fans, washing machines, vacuum cleaners, microwave ovens and LCD TVS, was 409.19 billion yuan, an increase of 18.1%, 11.4 percentage points higher than the overall growth rate of national exports.

In fact, from March 2023 to July 2024, China's home appliance exports have been positive year-on-year growth for 17 consecutive months.

Lu Daliang, director of the Statistical analysis Department of the General Administration of Customs, said that China's majority of foreign trade operators actively adapt to market demand, continue to deepen product innovation and iteration, optimization and upgrading, coupled with the improvement of overseas demand, the release of policy dividends, and the improvement of customs clearance efficiency, which has promoted the continuous growth of consumer electronics products represented by home appliances and mobile phones.

What is the password of overseas "circle powder" of Chinese home appliances?

From "Made in China" to "Made in China", the scientific and technological innovation of China's home appliances is increasingly bright.

In recent years, more and more foreign trade enterprises are no longer stereotyped to do product OEM, but to find ways to increase research and development and innovation, constantly break through technical barriers, and quickly "jump" in the industry by creating more technologically competitive products.

From a single product to multiple businesses, the development of China's home appliances is getting wider and wider.

Increase the new energy track, expand the main business of home appliances to related industries, extend from the relatively saturated C-end market to the more profitable B-end market... China's home appliance enterprises continue to expand product types, enterprises from a single product manufacturer identity, accelerate the transformation into a user's lifestyle service providers and solution providers.

From the product "going to sea" to the brand "going to sea", China's home appliances are full of highlights.

Thanks to many advantages such as the improvement of the supply chain system and the obvious effect of industrial clusters, the blueprint of Chinese home appliance enterprises to "go to sea" has gradually climbed to the high-end of the industrial chain and value chain.

Haier adheres to its own brand creation, and carries out localized R&D, manufacturing and marketing layout in many overseas places. Cloud Whale Intelligence is committed to building a brand matrix, and clean electrical appliances and other products have ranked first in the hot list of overseas shopping platforms for many times...

"While 'going out', we must also 'go up'." Zhao Jie, vice president of the China Household Appliances Service and Maintenance Association, said that it is necessary to continue to improve "quality" to "new", better show the creativity of Chinese manufacturing on the world stage, and "sing" Chinese brands.